Live streaming is now one of the most talked-about trends in after Covid-19 blew up the world and stopped us all from having proper events with ya know… people! but besides Covid, this type of content marketing has really boomed over the last few years, but some people still have reservations.
Video Live streaming has come out as a major contender to traditional videography in marketing strategies. corporate live streaming is seeing brands connect with their customers and potential customers on a whole new leve. Especially since half of the world still can’t hold proper events.
The bottom line is that connecting with your audience live can generate a great ROI, and that’s something that can appeal to anyone in business.
How many of us watch live streams?
Over the last few years, most people already watch live streams and that number is on the rise. The latest figures by Techjury report that 63% of people aged 18-34 watch live streaming content regularly and 47% of live streaming video viewers worldwide are watching more live videos compared to a year ago
Clearly, millennials are the biggest consumers of live streaming, but streaming is popular across the whole range of age groups. If your target audience is already consuming your video content, live video is the next logical step to dominate in your market.
What are the benefits of video live streaming?
Live streams are one of the most engaging types of content for all online audiences. According to Livestream.com, 47% of viewers are live streaming more than a year ago and live streaming topped 1.1 billion hours in 2019. That’s crazy! Bring on 5G. When 5G rolls out worldwide, expect that number to go waaaay up.
A live video stream is much more engaging than regular video. People tend to interact more and watch streams for longer periods with brands compared to on-demand video. Live streaming for business on a regular basis can build superfans – A loyal brand following and increase demand for what you have to give.
Businesses and brands can generate a ton of credibility using live-streamed video. Let’s face it, there’s no where to hide when your camera is rolling live to the world. It’s insanely authentic and that exactly what people want to put their trust into. Live streaming to your audience shows “who you really are”. There are no second chances and human mistakes (when corrected) adds to the authenticity of your company’s brand.
How much does live streaming cost?
Technically, you can live stream for free as long as you have a decent phone. But of course quality-wise – it’s going to look well… free.
Every event is different in size and every customer requires a different size production such as sound engineers or a lighting op. We have a fantastic online form you can fill out which gives us all the data we need to provide you with a super quick quote.